MANSFIELD, Mass.— The Tweeter Center will become the Comcast Center under a naming-rights switch at the outdoor concert amphitheater in Mansfield.
Philadelphia-based cable TV provider Comcast and the center's owner, Live Nation, announced the change Wednesday. The switch takes effect Wednesday night for a concert by Eric Clapton.
The nearly 20,000-person capacity venue has 35 to 40 concerts per year.
The site had carried the name of Tweeter Home Entertainment Group, the Canton-based chain of electronics stores that entered bankruptcy protection last year. The bankruptcy triggered Tweeter to pull out of four naming-rights deals at outdoor concert sites on the East Coast.
In the bankruptcy, Tweeter's assets were sold under a court-supervised auction.
TicketBoston.com
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Wednesday, June 4, 2008
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